Traditional FMCG Companies are Ramping Up Investments in the D2C Space.
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Traditional fast moving consumer goods (FMCG) companies have begun acquiring, investing, or building direct-to-consumer and online-first brands. These companies have shifted from solely selling their products on marketplaces such as Amazon, to running their own websites and D2C operations. Though D2C and online sales represent a small percentage of the sales of these companies, they have grown from almost nothing a few years back.
Traditional FMCG Companies are Ramping Up Investments in the D2C Space.
Traditional FMCG Companies are Ramping Up…
Traditional FMCG Companies are Ramping Up Investments in the D2C Space.
Traditional fast moving consumer goods (FMCG) companies have begun acquiring, investing, or building direct-to-consumer and online-first brands. These companies have shifted from solely selling their products on marketplaces such as Amazon, to running their own websites and D2C operations. Though D2C and online sales represent a small percentage of the sales of these companies, they have grown from almost nothing a few years back.